Cotonella gives its employees and commercial agents a safe driving experience

Edolo. Cotonella, a leading Italian company in the daily underwear sector, chose an exceptional location for its annual convention, held on 13 May. In fact, the company hosted some employees and sales agents at the ‘Riccardo Paletti’ racetrack in Varano de Melegari (PR), home of the Scuderia de Adamich International Safe Driving Centre.
Located in the heart of the Motor Valley, the racetrack offered an ideal setting for a day dedicated to the presentation of the latest Cotonella novelties, combining training and adrenaline on the track. After the presentation of the new collections, in fact, agents and employees had the opportunity to try their hand at a track driving test with professional drivers. The experience was intended as a metaphor to highlight how indispensable control and safety are, at the wheel as in business.
Not just a company convention then, but an exciting and formative experience for the whole Cotonella team.

Cotonella
Cotonella was founded by the Zannier family in 1972 in Edolo, in the heart of the Lombardy Alps, where the beauty of mountain nature inspires their work every day. The company’s mission is to offer underwear, knitwear and pyjamas that make the wearer feel good, at an affordable price. Comfort, natural fabrics, simple and versatile designs, inclusive sizes: this is what Cotonella strives to offer and what consumers appreciate most.
The quality of the fabrics is the priority. That is why each garment undergoes 54 checks. The raw materials are personally selected so that they meet the standards and result in finished products to be proud of. Cotonella protects the health and well-being of its consumers by carrying out tests on the breathability of fabrics, resistance to washing, colour fastness and, above all, the total absence of harmful substances, with the OEKO TEX® certification system.